COMMUNITY IDENTITY
Key Resources
- Makes Community Identity and our Messaging a Priority
- Is Independent of the brand (different name), yet is a tribe that uses the brand
- Ie. The Country is USA and it’s identity is Americans, they live in US but it’s an identity with shared community values, expectations, way of conduct, is independently different
- NBA and their community is Basketball Fans, Yuga Labs and community is the BAYC, DC Shoes is the brand and Skaters are the tribe they serve that wear DC Shoes
- “Insert Client Brand” is the brand, “Insert Client Product” is product but our community and tribe we serve are “Hash Taggers”
- Manifesto
- Our Movement
- Our Identity
- Values and Creed
- Our Hook, Our Story, Our Offer
- What Inspired Hash Taggers
- Our Spirit
- Where we are headed
- Tribe Identity
- Ie. Hash Taggers
- DNA of Being a Hash Tagger
- Liberate and Educate
- Milestone Community Awards
- Journey
- The 2 Journeys we take the tribe on within our movement
- Journey of Achievement
- Journey of Transformation, who the hero becomes while on the journey of achievement
