SDR ENABLEMENT-AS-A-SERVICE
3 Business Whys for Rocket Now AI
In today’s fast-paced business environment, scaling your sales operations efficiently is crucial for sustained growth. Traditional methods of expanding sales teams are fraught with high costs, lengthy training periods, and the constant challenge of employee turnover.
1. Sales Development Paradox
(Hidden) Cost of New Hires
Hiring and training a new Sales Development Representative (SDR) is expensive, time consuming and risky for SMB and mid-market businesses. When considering recruiting fees, training expenses and lost productivity –
- New hires can cost up to 3x their base salary and take up to 6 months to hit quota.
- SDRs with a $7K/month base salary can actually cost up to $21K per month, totaling up to $126K just to reach their quota.
Based on an average SDR tenure of ~17 months – the decision to hire new SDRs places a heavy + urgent burden on leadership to recoup initial investments.
2. Burnout Paradox
Quantity vs. Quality Investments
Top salespeople excel at building relationships and closing deals — not when they’re bogged down with repetitive tasks. But…
- Traditional SDRs spend only 15% of their time speaking with potential clients.
- A staggering 85% of their time is spent on low-value tasks like lead research and data entry.
- This means $17,850 of a typical SDR’s monthly cost going toward activities that don’t directly drive sales.
Even worse, high volumes of low value, repetitive tasks accelerates – employee burnout, turnover, and the loss of institutional knowledge and investment(s).
3. Productivity Paradox
The Risk of Overwhelming SDRs
When SDRs are flooded with too many leads, the quality of engagement and follow-up typically declines.
Although it may seem that more leads equals more sales opportunities, the opposite is often true:
- The average SDR can effectively handle about 15 leads per day, and exceeding this capacity leads to a sharp decline in both the quality of conversations and timely follow-ups.
- Conversion rates for high-intent leads can plummet from 75-80% to as low as 5-10% when overwhelmed.
This inefficiency not only results in wasted effort but also in lost revenue opportunities, as the most promising leads grow cold.
Source: Operatix
How can we help you.
We help companies scale their sales efforts without the need to hire and train additional SDRs, enabling them to meet and exceed sales goals.
Our AI SDRs handle prospecting, outreach, and research, allowing your existing sales team to focus on closing deals and increasing efficiency.
By empowering your best reps to close more deals and earn higher commissions, we improve job satisfaction and retention of top-performing talent.
We automate tedious tasks, freeing up your sales team to concentrate on high-value activities like closing deals.
BONUS: PRODUCTIVITY PARADOX
When Hot Leads Grow Cold
When SDRs are flooded with too many leads, the quality of engagement and follow-up typically declines.
Although it may seem that more leads equals more sales opportunities, the opposite is often true.
When buried in busy work, overwhelmed SDRs can experience conversion rates drop from 80% to 5%.
No commission check for them, no revenue growth for you.