campaing

How to Successfully Launch a Twitter Campaigns

How to Successfully Launch a Twitter Campaigns

Twitter campaigns are tricky to engineer due to their ability to run wild in any direction. A brilliant example of a Twitter campaign driven into the ditch is E.L. James’ Q&A on her recent #FiftyShades fame, which she launched on Twitter almost a month ago. The hashtag #AskELJames gained the number two spot trending on Twitter worldwide thanks to quick witted responses promoting the campaign in the wrong direction. Some contributions to the campaign's success were: