The key to a thriving business is attracting and engaging as many potential clients as possible, these clients otherwise known as leads. A lead can be a single person or a business that has expressed interest in your product. Quality leads are those who are more likely than others to engage in a sale with your business in the bottom tier of the sales and marketing funnel.
Facebook vs. LinkedIn
Go Big: Facebook is the most widely used, and developed social media platform out there.
Simplicity: Facebook’s self-serve platform facilitates a “Create an ad” option and is available for smaller budgets – so it’s small business friendly.
Yoga Moms vs. Middle Aged Golfers: